Resilience and Innovation to Navigate Adversity in Crowdfunded Projects - Sponsored by SIG-SM
In a world where funding institutions and venture capitalists dominate the digital product development landscape, crowdfunding engages a global crowd to finance visionary ideas and address underrepresented needs. However, despite recognizing the challenges of managing crowd expectations, there is limited understanding of how developers navigate these challenges following the successful funding of their proposals. This webinar elaborates on a comparative, longitudinal, and in-depth grounded investigation, illuminating the prevalence of "resource adversity" within crowdfunded digital development projects. While adversity compels developers to seek additional funding and advocate for changes in various project aspects, this study offers a perspective that departs from resource-centric viewpoints and emphasizes resourceful decisions to proactively establish resilience, resist precarious changes, and facilitate the release of high-quality products and post-adversity benefits. Dr. Ghobadi will discuss theoretical and practical implications for entrepreneurs and platform owners and discuss with the audience avenues for future research.
Presenter
Shahla Ghobadi is a Professor of Information Management at Leeds University Business School, University of Leeds, U.K. Her passion for studying social media began by recognizing the need for explaining overlooked mechanisms in online activism and their underappreciated impact on creating censorship and digital divide. Her research explores the application of social media platforms for supporting the development of software and for digital activism in creating field-level change. Shahla's work is particularly relevant to social media researchers, as it investigates how these platforms can be leveraged for broader social impact and innovation. She employs a range of methods, including qualitative and longitudinal studies, surveys, social network analysis, and behavioral experiments, to explore empirical data. Shahla completed her Ph.D. in Information Systems, with a background in IT Management and Industrial Engineering. She serves as an Associate Editor at the Information Systems Journal and on the editorial board of the British Journal of Management.
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