Social Media Program Manager                 

 

Position Summary:

Responsible for all social media communications with existing and potential members of ASIS&T. Responsible to increase all usage numbers, member and non-member, and to create high levels of satisfaction among users as a whole and subgroups by creating branded content and interactive experiences for the members of ASIS&T that also reaches out to, involves and engages potential members. Develops and promotes tools such as blogs, listserves, wikis and other social media, and is responsible for distributing Society-related news, content awareness and information, internal branding, community building, Intranet/knowledge management, and other focused messaging.

Essential Duties and Responsibilities include the following (other duties may be assigned):

  • developing an understanding of member interests, expertise and goals
     
  • researching member needs and news, through interviewing and analysis
     
  • serving as the point of contact with Editors of ASIS&T publications
     
  • partnering with staff and members to compose communications for subsets of the membership, as well as the entire Society
     
  • writing compelling messages for the ASIS&T website, Bulletin and other channels of communication
     
  • encouraging and facilitating member participation and engagement in any way possible
     
  • alerting the ASIS&T Board and Executive Director to new ways of accomplishing the above
     
  • participating in the development and implementation of a strategy for engaging and motivating our most active online advocates and encouraging others to become more engaged
     
  • staying up to date on new tools and how other organizations and companies are using them, so that ASIS&T uses these technologies effectively
     
  • working with the teams of volunteer moderators that oversee the forums, SIGs and Chapters, including keeping unwanted solicitations in check
     
  • being an advocate for the online community internally
     
  • providing management with grassroots feedback and ideas
     
  • helping envision and shape future web tools and direction for the community

Qualifications

  • Must be a very active member of at least 1, but preferably more, existing online communities
     
  • Must have exemplary written and verbal skills
     
  • Total comfort in the online world and a high degree of familiarity with social networking tools and protocol
     
  • Fair degree of familiarity with issues in Library and Information Science, Human computer interaction, information architecture
     
  • Ability to adapt to frequent change, prioritize constantly shifting opportunities and be
    strategically opportunistic
     
  • Experience in resolving community disputes, developing and enforcing community rules
     
  • Ability to teach, guide and encourage others about the best practices in this field, including
    patience with people new to Web 2.0 tools and culture
     
  • Familiarity with online community best practices, and experience interacting in a variety of online contexts
     
  • Excellent judgment about how to communicate appropriately within a complex, decentralized
    organization, especially about potentially controversial topics
     
  • Comfort with blogging and social network technology is expected, but advanced coding skills are not required
     
  • Aware of the need for the ethical use and distribution of information and of the need for ethical practices in information exchange

 

To apply for this position, please contact Richard B. Hill rhill@asis.org